UK brewery launches first Twitter crowdsourced beer #Mashtag | Deccan Chronicle
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UK brewery launches first Twitter crowdsourced beer #Mashtag

ANI | 29th Jun 2013

A new beer from the Scottish brewery, Brew Dog in UK has reportedly been crowdsourced via Twitter.

The company let their fans on Twitter, Facebook, and their blog decide both the name and other elements of the beer, Fox News reports.

The result of the 'tweet-sourcing' was an American Brown Ale made from New Zealand with a respectable 7.5 percent ABV and named '#Mashtag.'

Brew Dog spokesperson Sarah Warman said that since mashing is part of the beer brewing process, the alphabet 'h' in the word 'hashtag' was replaced with 'm'.

According to the report the hops were aged with hazelnuts and oak chips and the podcast Beershow O'Clock said that for a dark beer, it has a nice sweet softness to it and is not as bitter as it was expected but has a it had a treacly aftertaste.

#Mashtag is the first beer that is both crowdsourced and named after a facet of social media, but American beer maker Sam Adams is actually the first company that used social media suggestions to come up with a democratically created beer.

However, the Sam Adams project didn't give its fans quite as much input as the Brew Dog contest, the report added. 


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